About us
HOWL is a Hong Kong independent designer clothing brand.
Founded in 2013 by three friends who have worked in
advertising industry.
They named the brand inspired by a daily greeting
- “How are you doing?”
By combining their experiences in both creative and
interpersonal field, the founders managed to bring everyday,
effortless wardrobe for modern people and explore more
possibilities in interacting with them.
HOWL strikes the public with its diversity.
Despite its unfussy and unisex silhouette, HOWL also features
in-season details like ruffles, striped and patchwork.
You can always expect never-seen-before designs from the
brand’s new collection.

HOWL Studio is an womenswear fashion brand, currently based in HONG KONG shipping worldwide. 

Howl About Us page banner
Name Origins

The name “HOWL” comes from the title of a poem by American poet Allen Ginsberg. Just like an exclamation mark expressed through the sound, HOWL has become synonymous with spontaneous emotions.


Celebrity and Influencer

Growing from social media and with an early endorsement from A-list celebrities in Asia, HOWL Studio’s collection has gained a dedicated following and the support of popular fashion bloggers and influencers.


Inspired to collaborate

HOWL not only determines to produce fashion, but also aims at collaborating with different artists and creative personae from diversified realms in the world, promoting conversations between people and generating connections across the global community.